Victoria Street is Edinburgh's most photogenic location—a sweeping curve of brilliantly coloured buildings that looks like something from a storybook. The rainbow of shop fronts, independent boutiques, and magical atmosphere have made it one of the city's most visited spots.
Built in the 1840s to connect the Royal Mile to the Grassmarket, Victoria Street's unique curved architecture was innovative for its time. Today, it's home to some of Edinburgh's most characterful independent shops— from whisky specialists to vintage clothing, cheese merchants to magic trick emporiums.
The street's magical appearance has led many to believe it inspired Diagon Alley in the Harry Potter books. J.K. Rowling wrote much of the early novels in Edinburgh, and whether or not it was the direct inspiration, the connection has made Victoria Street a pilgrimage site for Potter fans worldwide.
What Makes It Special
Colourful Shop Fronts
The curving street is lined with brightly painted buildings in reds, blues, yellows, and greens—one of Edinburgh's most Instagrammed locations.
Independent Shops
Quirky independent stores selling everything from vintage clothes to Scottish kilts, artisan cheese to magic tricks.
Harry Potter Connection
Said to have inspired Diagon Alley in the books. J.K. Rowling wrote in Edinburgh, and the street's magical atmosphere is unmistakable.
Restaurants & Cafes
Great places to eat and drink, from traditional Scottish cuisine to international flavours. Perfect for a meal after exploring.
West Bow Views
The upper level (West Bow) offers wonderful views down onto the curved street below—the classic Instagram shot.
Grassmarket Access
Victoria Street connects the Royal Mile to the Grassmarket, making it a natural part of any Old Town walking route.
What You'll Find
Shopping
Vintage clothing, Scottish knitwear, tartan, jewellery, antiques
Food & Drink
Whisky bars, cheese shops, chocolate, restaurants, cafes
Quirky Shops
Magic tricks, curiosities, bookshops, oddities
Scottish Gifts
Kilts, cashmere, Scottish souvenirs, artisan crafts
Best Photo Spots
West Bow Viewpoint
Stand on the upper street (West Bow) looking down for the classic curved street shot with all the colourful buildings.
Bottom of Victoria Street
Look up the street from the Grassmarket end to capture the sweep of the curve with the castle visible above.
Shop Doorways
The colourful doors and window displays make perfect backdrops for portrait photos.
Visitor Tips
- ✓Visit early morning for empty streets and good photos
- ✓The view from West Bow looking down is the classic shot
- ✓Wear comfortable shoes - the cobbles are uneven
- ✓Continue down to Grassmarket for more shops and pubs
- ✓Many shops are closed on Sundays - check before visiting
- ✓The street is steep - easier walking downhill from Royal Mile
- ✓Christmas lights make winter visits especially magical
- ✓Look for Harry Potter walking tours that include the street
Getting There
From Royal Mile
Walk down George IV Bridge from the Royal Mile. Victoria Street is on your right, descending towards the Grassmarket. 5 minute walk.
From Grassmarket
Victoria Street leads directly up from the Grassmarket to George IV Bridge. Look for the colourful buildings curving up the hill.
Frequently Asked Questions
Where exactly is Victoria Street in Edinburgh?
Victoria Street runs between George IV Bridge (near the Royal Mile) and the Grassmarket. It's a curving street that descends steeply, with West Bow running parallel above it.
Is Victoria Street the inspiration for Diagon Alley?
While J.K. Rowling has never officially confirmed it, Victoria Street is widely believed to have inspired Diagon Alley. The curved street with its quirky shops and magical atmosphere certainly feels like it could be the real-life version.
What shops are on Victoria Street Edinburgh?
You'll find independent boutiques selling vintage clothes, Scottish knitwear, whisky, cheese, magic tricks, books, and curiosities. The mix changes but always features unique independent retailers.
Is Victoria Street worth visiting?
Absolutely. Even if you don't shop, Victoria Street is one of Edinburgh's most photogenic locations. The curved architecture, colourful buildings, and atmospheric shops make it a must-see.
When is the best time to photograph Victoria Street?
Early morning (before 9am) offers empty streets and good light. The afternoon sun lights up the colourful facades. Evenings can be atmospheric with shop lights glowing.
Can I walk from Victoria Street to Edinburgh Castle?
Yes, it's about a 10-minute walk. Head up to the Royal Mile via George IV Bridge, then continue up to the castle. Or walk through the Grassmarket for a scenic route.
Are there places to eat on Victoria Street?
Yes, several restaurants and cafes line the street. The area is known for good dining options, from casual to upscale. The Grassmarket at the bottom has even more choices.
Is Victoria Street accessible?
The street is steep and cobbled, which can be challenging for wheelchairs and pushchairs. The upper level (West Bow) is slightly more accessible. Take care in wet weather.